Webinar – The Holy Grail – Exploiting your Data Assets to Deliver Real Value

April 24

8am Pacific 

11am Eastern

Live Q&A

$0 to Attend

Live Webinar:
'The Holy Grail – Exploiting your Data Assets to Deliver Real Value’


Ahead of the IBM Chief Data Officer Summit, we will be hosting an ‘in conversation’ style live broadcast with Allen Crane from USAA and Caitlin Halferty at IBM. They will the discussing the topic of ‘The Holy Grail – Exploiting your Data Assets to Deliver Real Value’, helping you to ensure that you can unlock the value within your data.

During the 1 hour broadcast (April 24, 8am PT), Allen & Caitlin will draw on their vast experience of driving value from data across a wide range of companies, to explore the common pitfalls, best practices, and share top tips for you to utilize to ensure your data & analytics program has real impact on your enterprise. The last 30 minutes of the broadcast will see them taking your questions live

Allen Crane is an innovative and results-oriented Operational Analytics executive with more than 15 years experience. He is responsible for measuring the overall performance of Member Experience Analytics, Channel Operations Analytics, and Predictive Modeling at USAA. His previous work has seen him co-develop one of the world’s first web mining platforms, as well as deliver profitability improvements for companies including American Airlines, Dell, Wells Fargo, AT&T, and Louis Vuitton

Caitlin Halferty brings more than ten years of industry experience to the conversation, and has played a key role in establishing IBM’s first Global Chief Data Office, an organization tasked with driving IBM’s transformation to a world-class cognitive business. Caitlin leads all client engagement for the office, helping clients realize the value of data and analytics across their enterprises.



Allen Crane

AVP, Applied Analytics



Caitlin Halferty

Client Engagement Executive,

Chief Data Office,


What to Expect

Check out this interview with Allen, recorded at the IBM CDO Summit Spring last year, to get a flavour of what to expect from the webinar & 2018 event.

Register for Webinar

This is a fantastic opportunity to not only get a flavour of what to expect at the upcoming IBM CDO Summit in San Francisco, May 1-2, but also to put your questions live to Allen & Caitlin, and get an answer to your specific questions on exploiting your data assets, monetization, and delivering value to your enterprise.

This is a must-attend session for any senior data analytics leader. The free webinar will be taking place on April 24, 8am - 9am Pacific (11am – 12pm Eastern).

So save the date in your calendar and confirm your place now. Please use the registration form below to register - the link for the webinar will be sent to registered attendees shortly before the webinar starts.

Webinar registration Form

The webinar link will be sent to your work email address provided below, 24 hours before the webinar. If you have any questions, please reach out to us at [email protected]

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